I am Professor of Cultural Studies of Tourism working at the University of Lapland, Faculty of Social Sciences, Multidimensional Tourism Institute (MTI) in Rovaniemi, Finland. My academic background is in sociology and philosophically oriented feminist theories. I teach courses on cultural and social studies of tourism, ethical epistemologies of tourism, and the skills of designing and surviving master’s and doctoral theses. My earlier research has dealt with social production of knowledge, modal subjectivities, gender and embodiment, and the empirical fields in the previous have been e.g. academic texts, mixed tem play, tourism as work, sleep in tourism, and silence. My favorite methods of analysis are semiotic narrative analysis, conversation analysis, critical textual analysis and phenomenological analysis. My most recent interests are, firstly, ‘the social’ in tourism imagined through the notions of ‘future tourist communities’ and ‘mobile neighboring’, both of which I use to problematize current tourism architecture and the design of the tourist dwelling (with Petra Falin); ‘The Hostessing Society’, which I use with Eeva Jokinen to describe contemporary arrangements of gender and work in neoliberal societies; and ‘Disruptive Tourism’ which I use to criticize the ontological, epistemological and ethical frameworks in much of contemporary tourism research (with Jennie Germann Molz, Olli Pyyhtinen, Emily Höckert and Alexander Grit).